SEO report of theswopshop.com

The Swop Shop – Jewelry, Pawn, Guns, Intruments & more &# ...

theswopshop.com/

Error! The "meta description" is missing, the page has no summary description!

   

 Tasks

  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : theswopshop.com/

Character length : 16

Title
The Swop Shop – Jewelry, Pawn, Guns, Intruments & more – Goldsboro, NC
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://theswopshop.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Swop Shop – Jewelry, Pawn, Guns, Intruments & more – Goldsboro, NC

Character length : 86

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 4%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
105000
Heading structure in the source code
  • <H1> The Swop Shop – Jewelry, Pawn, Guns, Intruments & more – Goldsboro, NC
  • <H3> American DJ Flat Par QA5X LED Light – (New)
  • <H3> Garrett ClearSound Easy Stow Headphones (NEW) – Free Shipping
  • <H3> Garrett ACE 350 Metal Detector (NEW) – Free Shipping
  • <H3> Garrett AT PRO Metal Detector (NEW) – Free Shipping
  • <H3> Shopping Cart
Word cloud
  • shop11
  • swop6
  • new6
  • pawn5
  • all5
  • jewelry5
  • cart4
  • free3
  • wayne3
  • add3
  • shipping3
  • county3
  • thank3
  • goldsboro3
  • guns3
  • garrett3
  • top2
  • products2
  • complete2
  • guaranteed2
  • merchandise2
  • metal2
  • fully2
  • detector2
  • goods2
  • like2
  • oldest2
  • since2
  • stereos2
Keyword matrix
wordtitledescriptionsheading
shop
swop
new
pawn
all
jewelry
Two Word cloud
  • swop shop3
  • free shipping2
  • add to cart2
Three Word cloud
  • oldest pawn shop2
  • add to cart garrett2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 24 images on this web page.

Alternate attributes for the following 10 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
3.40
Flesch Reading Ease
81.50
Coleman Liau Index
9.70
Automated Readability Index (ARI)
2.00
Dale–Chall Readability
6.00
SMOG Index
8.90
Spache Readibility
5.00
Number of letters
1608
Number of words
371
Number of sentences
62
Average words per sentences
6
Number of syllables
523
Syllables in words
516
Average syllables in words
1.41
Number of words in first three syllables
60
Percentage of word / syllables
16.17
Words not in Dale-Chall easy-word list
133
Words not in Spache easy-word list
107

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 2.2 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
64
Number of source domains
5
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://www.google.com/recaptcha/api.js?ver=4.9.7
  • https://theswopshop.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://theswopshop.com/.. /jquery-migrate.min.js?ver=1.4.1
List of render blocking css files
  • https://theswopshop.com/.. /no-captcha.css?ver=4.9.7
  • https://theswopshop.com/.. /woocommerce-layout.css?ver=3.4.3
  • https://theswopshop.com/.. /woocommerce-smallscreen.css?ver=3.4.3
  • https://theswopshop.com/.. /woocommerce.css?ver=3.4.3
  • https://theswopshop.com/.. /wp_shopping_cart_style.css?ver=4.3.9
  • https://theswopshop.com/.. /pagenavi-css.css?ver=2.70
  • https://theswopshop.com/.. /reset.css?ver=1.0
  • https://theswopshop.com/.. /text.css?ver=1.0
  • https://theswopshop.com/.. /960.css?ver=1.0
  • https://theswopshop.com/.. /superfish.css?ver=1.7.2
  • https://theswopshop.com/.. /prettyPhoto.css?ver=3.1.6
  • https://theswopshop.com/.. /font-awesome.min.css?ver=2.13.16
  • https://theswopshop.com/.. /style.css?ver=2.13.16
  • https://theswopshop.com/.. /custom_style.css?ver=2.13.16.1528901278
  • https://theswopshop.com/.. /responsive.css?ver=2.13.16
  • https://theswopshop.com/.. /fluid.css?ver=2.13.16
  • https://theswopshop.com/.. /udesign-woocommerce-style.css?ver=2.2.2
  • https://theswopshop.com/.. /udesign-woocommerce-responsive.css?ver=2...

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://theswopshop.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://theswopshop.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://theswopshop.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.3.1.5
  • http://theswopshop.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.3.1.5
  • http://theswopshop.com/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js?ver=2.6.14
  • http://theswopshop.com/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.70
  • http://theswopshop.com/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=2.6.14
  • http://theswopshop.com/wp-content/plugins/woocommerce/assets/js/jquery-cookie/jquery.cookie.min.js?ver=1.4.1
  • http://theswopshop.com/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js?ver=2.6.14
  • http://theswopshop.com/wp-content/themes/u-design/scripts/prettyPhoto/js/jquery.prettyPhoto.js?ver=3.1.6
  • http://theswopshop.com/wp-content/themes/u-design/scripts/prettyPhoto/custom_params.js?ver=3.1.6
  • http://theswopshop.com/wp-content/themes/u-design/scripts/superfish-menu/js/superfish.combined.js?ver=1.7.2
  • http://theswopshop.com/wp-content/themes/u-design/scripts/script.js?ver=1.0
  • http://theswopshop.com/wp-includes/js/wp-embed.min.js?ver=4.7.4
  • http://theswopshop.com/wp-includes/js/comment-reply.min.js?ver=4.7.4
File size of all javascript files combined
469.47KB
Javascript minifying
You can save 9.5KB (33% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://theswopshop.com/wp-content/plugins/login-form-recaptcha/css/no-captcha.css?ver=4.7.4
  • http://theswopshop.com/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.3.1.5
  • http://theswopshop.com/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css?ver=2.6.14
  • http://theswopshop.com/wp-content/plugins/woocommerce/assets/css/woocommerce-smallscreen.css?ver=2.6.14
  • http://theswopshop.com/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=2.6.14
  • http://theswopshop.com/wp-content/plugins/wordpress-simple-paypal-shopping-cart/wp_shopping_cart_style.css?ver=4.2.9
  • http://theswopshop.com/wp-content/plugins/wp-pagenavi/pagenavi-css.css?ver=2.70
  • http://theswopshop.com/wp-content/themes/u-design/styles/common-css/reset.css?ver=1.0
  • http://theswopshop.com/wp-content/themes/u-design/styles/style1/css/text.css?ver=1.0
  • http://theswopshop.com/wp-content/themes/u-design/styles/common-css/960.css?ver=1.0
  • http://theswopshop.com/wp-content/themes/u-design/scripts/superfish-menu/css/superfish.css?ver=1.7.2
  • http://theswopshop.com/wp-content/themes/u-design/scripts/prettyPhoto/css/prettyPhoto.css?ver=3.1.6
  • http://theswopshop.com/wp-content/themes/u-design/styles/common-css/font-awesome/css/font-awesome.min.css?ver=2.11.2
  • http://theswopshop.com/wp-content/themes/u-design/styles/style1/css/style.css?ver=2.11.2
  • http://theswopshop.com/wp-content/themes/u-design/styles/custom/custom_style.css?ver=2.11.2.1486926095
  • http://theswopshop.com/wp-content/themes/u-design/styles/common-css/fluid.css?ver=2.11.2
File size of all css files combined
342.27KB
CSS minifying
You can save 55.9KB (28% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
35.71KB
Gzip compression
Error! By using Gzip you can save 74.1KB (82% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
26
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://theswopshop.com/.. /email-icon.pngExpiry time is not specified
https://theswopshop.com/.. /facebook-icon.pngExpiry time is not specified
https://theswopshop.com/.. /heading_underline.pngExpiry time is not specified
https://theswopshop.com/wp-content/uploads/01_at_pro_935x340.jpgExpiry time is not specified
https://theswopshop.com/wp-content/uploads/03_ace_350_935x340.jpgExpiry time is not specified
https://theswopshop.com/wp-content/uploads/1.gifExpiry time is not specified
https://theswopshop.com/.. /10435699_10204465604341424_4408937216243...Expiry time is not specified
https://theswopshop.com/.. /1612700_Headphones_ClearSound.jpgExpiry time is not specified
https://theswopshop.com/wp-content/uploads/2012-1024x576.jpgExpiry time is not specified
https://theswopshop.com/wp-content/uploads/2015.jpegExpiry time is not specified
https://theswopshop.com/wp-content/uploads/2016.jpgExpiry time is not specified
https://theswopshop.com/wp-content/uploads/2017-300x225.jpgExpiry time is not specified
https://theswopshop.com/wp-content/uploads/Find-us-on-facebook.pngExpiry time is not specified
https://theswopshop.com/wp-content/uploads/ebay.pngExpiry time is not specified
https://theswopshop.com/wp-content/uploads/flat-par-qa5x-right.jpgExpiry time is not specified
https://theswopshop.com/wp-content/uploads/gift-cards.pngExpiry time is not specified
https://theswopshop.com/wp-content/uploads/gun-broker.pngExpiry time is not specified
https://theswopshop.com/wp-content/uploads/logo.pngExpiry time is not specified
https://theswopshop.com/wp-content/uploads/pawn-shops-today.pngExpiry time is not specified
https://theswopshop.com/wp-content/uploads/photo-300x225.jpgExpiry time is not specified
https://theswopshop.com/wp-content/uploads/shopping-cart-icon.pngExpiry time is not specified
https://theswopshop.com/wp-content/uploads/we-buy-gold-200.gifExpiry time is not specified
https://www.google.com/recaptcha/api.js?ver=4.9.75 minutes
https://www.google-analytics.com/analytics.js2 hours
https://www.nationalpawnbrokers.org/verified/seal.png4 hours

 Speed test – Images

File size of all images combined
1.03MB
Image optimisation
You can save 422.4KB (52% compression) by optimising the images below:

 Links

We found a total of 25 different links.
Internal links: 22
External links: 3

External links:

Link text (anchor) Link strength
http://www.gunbroker.com/.. /SellerAuctions.aspx?User=380798&cpcid=50...
http://www.nationalpawnbrokers.org
http://www.pawnshopstoday.com

Internal links:

Link text (anchor) Link strength
The Swop Shop – Jewelry, Pawn, Guns, Intruments & more – Goldsboro, NC
http://www.theswopshop.com/contact-us
http://www.theswopshop.com/cart
GUNS
JEWELRY
MUSIC
ELECTRONICS
FURNITURE
SPORTING GOODS
SERVICES
OUR PEOPLE
SHOP
American DJ Flat Par QA5X LED Light – (New) $152.96
Read more
Garrett ClearSound Easy Stow Headphones (NEW) – Free Shipping $21.95
Add to cart
Garrett ACE 350 Metal Detector (NEW) – Free Shipping $299.95
Add to cart
Garrett AT PRO Metal Detector (NEW) – Free Shipping $599.95
Add to cart
View all products >>>
Back to Top

 Website security

IP
216.85.168.110
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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